Christina Helwig Becomes AdvoCare®’s First Female Chief Executive Officer

Christina Helwig

Christina Helwig was promoted to Chief Executive Officer by AdvoCare International, LLC, an omnichannel health and wellness e-commerce company, last month. She has worked at AdvoCare for over 11 years in a variety of capacities. Most notably, she oversaw all marketing initiatives and looked into new ways to sell the company’s health and wellness supplements.

AdvoCare International, LLC, is facilitating accessibility and ease of pursuit of well-being. The company is a well-known manufacturer of consumer packaged goods for health and wellness. It provides full body support, with a focus on immunity, energy, hydration and gut health, to customers who are health-conscious. The company has provided dependable health and wellness solutions, such as Spark®, to millions of clients and athletes worldwide since 1993.

“I’m passionate about wellness and find purpose in helping people feel better about themselves,” said Helwig. “I’m thrilled to have the opportunity to lead our amazing teams into an innovative future that makes wellness easier and more enjoyable with products I truly believe in.”

The 31-year-old company’s first female CEO, Christina Helwig, will steer AdvoCare® into a new era by fostering innovation, implementing an omnichannel strategy and broadening the company’s audience reach. Her priorities will be growing the clientele, fortifying the brand and grabbing hold of fresh chances.

She most recently oversaw business transformation initiatives that redefined AdvoCare as an omnichannel brand. The distributors, staff and whole AdvoCare team have complete faith in her. Christina is committed to making sure AdvoCare’s fundamental principles are upheld and honored during her time there. She is an Austin, Texas, University alumna and worked for the Dallas Cowboys and Legends Hospitality, a worldwide provider of premium experiences, before coming to AdvoCare International.

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